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Last week, Marabu Group's Executive Vice President of Sales Hendrik, Global Screen and Pad Printing Ink Sales Vice President Simon, and Area Sales Director Digital Inks Franck visited China. Hendrik and Simon’s first stop was Marabu’s Shanghai office, where they conducted an on-site inspection of the office environment and production laboratory operations, interacted warmly with employees, and held a special sales and marketing meeting to gain deeper insights into the dynamics and opportunities in the Chinese market.

Subsequently, Alex, General Manager of Marabu Asia, accompanied Hendrik and Simon to Hefei to visit the strategic partner Haleti. They toured the factory and held talks, reaching consensus on technical exchanges and business cooperation.

On March 7, the Marabu executive team from Germany and China visited the APPP International Advertising and Printing Exhibition at the Shanghai Hongqiao National Convention and Exhibition Center. Hendrik and Franck focused on researching trends in China’s digital ink market, engaging in technical discussions with multiple exhibitors regarding industrial-grade high-precision printing equipment. This laid the groundwork for Marabu’s digital inks to officially enter the Chinese market.

Later that afternoon, the team traveled to Suzhou to meet with Tiger Coatings, where they reached effective strategic cooperation and facilitated technical communication.

The strategic itinerary continued as the German and Chinese technical and sales teams jointly visited CIMC (China International Marine Containers), exchanging experiences on innovative printing technologies for future container applications.

This week-long tour of China not only strengthened collaboration between the group and its Asian team but also precisely identified breakthrough directions for Marabu’s digital business in the Chinese market.

Marabu will continue to advance localized technical adaptation, responding to the upgrading demands of the Chinese market with an innovative product portfolio, creating greater value for customers worldwide.